At the core of IMAGINaiTION was a mission to unlock boundless creativity and storytelling for children. Our initial venture was an app adept at generating illustrated children’s stories within seconds. Any tale a child fancied could come to life with vibrant imagery. This technological marvel, we believed, could rejuvenate the age-old tradition of storytelling. With a select group, we launched an invite-only beta version to gauge our creation’s impact and learn from real-world interactions.

The initial response was a mix of astonishment and joy. The app was innovative, aligning with our aim to instill a sense of wonder. However, as days passed, an unexpected pattern emerged. The simplicity of creating a new story, once magical, slowly became its Achilles’ heel. The charm of a book seemed to fade when a new one could materialise within seconds. The novelty dwindled, and interest in the product declined. Endless stories morphed into a monotonous routine rather than an exciting adventure.